Information | Category |
$100 Million | Net Worth |
$3-5 Million Per Month | Salary |
May 7, 1998 (26 years old) | Birthdate |
Kansas, U.S. | Birthplace |
Male | Gender |
6 ft 2 in (1.89 m) | Height |
YouTuber, businessman, philanthropist | Profession |
United States of America | Nationality |
What is MrBeast’s Net Worth?
MrBeast, an American YouTube sensation, philanthropist, and entrepreneur, boasts an estimated net worth of $100 million. This figure reflects a cautious valuation of his expansive empire, recognizing that MrBeast typically reinvests all his earnings into creating more content rather than profiting directly from his videos. His unique approach involves pouring his revenue back into his projects, continually elevating the scale and quality of his videos, which has cemented his status as a top influencer in the digital world.
In November 2022, MrBeast, also known as Jimmy Donaldson, sought investors to buy into his business with a valuation of $1 billion. Details on investors or final valuation remain undisclosed.
In January 2024, reports surfaced that MrBeast was finalizing a $100 million deal with Amazon for exclusive streaming rights to a new series.
MrBeast is renowned for his YouTube stunts, which often involve giving large sums of money to friends or charities. He is a pioneer in philanthropic YouTube stunt videos and one of the highest-paid YouTubers globally. In 2020, he earned $24 million from his YouTube channel, merchandise, and sponsorships with brands like Microsoft and Electronic Arts. In 2021, his earnings soared to $50 million, with $30 million from YouTube ads and $10 million from sponsorships. MrBeast generates at least $3 million monthly from YouTube ads alone, excluding in-video brand deals. In 2022, he reportedly made $36 million. His video production costs have escalated from $10,000 a few years ago to as much as $300,000 per video. His content often features philanthropic themes, such as giving money to strangers or rescuing an entire shelter of dogs.
As of now, MrBeast’s five YouTube channels—MrBeast, MrBeast Gaming, MrBeast 2, Beast Reacts, and MrBeast Philanthropy—collectively have over 270 million subscribers. His main channel alone has reached 166 million subscribers, making him the most-subscribed individual creator globally, surpassing PewDiePie’s 111 million subscribers.
KEY FACTS
- Channels generate $3 million in monthly gross revenue
- Raised $20 million to plant 20 million trees
- Has donated over 100 cars
- Gave away $1 million in a single video
- Was rumored to value business at $1 billion
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Early Life and Career Beginnings
Jimmy Donaldson, known online as MrBeast, was born on May 7, 1998, in Greenville, North Carolina. He attended Greenville Christian Academy, graduating in 2016. Starting his YouTube journey at the age of 12 with the channel name “MrBeast6000,” he initially focused on video game commentary, reaction videos, and funny compilations. Briefly attending college, Jimmy decided to drop out and pursue his passion for YouTube full-time.
Mr Beast’s Success
Jimmy Donaldson, widely known as MrBeast, first gained significant attention in 2017 with his viral video “counting to 100,000,” where he spent 44 hours counting non-stop. This video quickly amassed over 21 million views. Building on this success, he created a follow-up video counting to 200,000, and embarked on other notable challenges such as reading the entire dictionary, reading the “Bee Movie” script, traveling across America with Uber, saying “Logan Paul” 100,000 times, and enduring 10 hours of watching Jake Paul’s “It’s Every Day Bro” on repeat.
Today, MrBeast’s YouTube channels boast a combined subscriber count exceeding 270 million, and his videos have accumulated over 28 billion views. Each of his videos typically garners more than 20 million views on average. His social media presence is also massive, with 39 million followers on Instagram, 21.8 million followers on Twitter, and 84 million on TikTok.
MrBeast is closely associated with PewDiePie, having supported him in his subscriber battle against T-Series by purchasing billboards and radio ads. His accolades include being nominated for Vlogger of the Year at the 2019 Shorty Awards and winning the Breakout Creator award. In 2020, he received a Kids’ Choice Award nomination for Favorite Male Social Star, won YouTuber of the Year, and was named Creator of the Year at the Streamy Awards. He has continued to receive similar accolades through 2023.
In July 2020 alone, MrBeast gained 400,000 new subscribers and over 80 million video views in a single week, making him the 20th most popular YouTube personality at the time.
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Stunt Philanthropy
In 2018, Jimmy struck gold by initiating “stunt philanthropy.” One viral video from that year featured MrBeast giving $1,000 to random people. This act drew millions of subscribers to his channels, where he continued to hand out large sums, including up to $1 million.
By December 2019, he posted a challenge video where participants had to keep their hands on a pile of $1 million in cash. The last person to lift their hand won the entire amount.
Monthly Video Production Budget
MrBeast, renowned for his extravagant giveaways and large-scale challenges, has confirmed that his monthly spending equals his earnings. This is evident in videos where he often gives away substantial amounts, such as a million dollars. In August 2020 alone, his expenses exceeded $3 million, covering production costs, staff salaries, rent, and various other expenditures. This high level of spending underscores the immense effort and investment required to produce his popular content.
Monthly Earnings
- Ad Revenue: Ad revenue on YouTube varies widely based on factors like the viewer’s location, ad engagement, and the type of ad shown. On average, creators earn around $2 to $7 per 1,000 ad views (CPM). With 283 million views in March 2022, MrBeast could have earned between $566,000 and $1,983,000 from ad revenue alone for that month.
- Sponsorships: Sponsorships are another significant source of income for creators. The exact amount MrBeast earns from sponsorships is not publicly disclosed, but he likely commands high fees due to his massive audience. Sponsorship earnings can vary widely based on the nature of the sponsorship deal, but it’s not uncommon for top creators to earn tens of thousands of dollars or more per sponsorship.
- Merchandise: MrBeast has a wide range of merchandise, including clothing, accessories, and other products. The income from merchandise sales can vary greatly depending on the popularity of the items and the pricing strategy. However, given MrBeast’s large and dedicated fan base, it’s likely that he earns a substantial income from merchandise sales.
Overall, MrBeast’s total monthly income from YouTube is estimated to be at least $3 million, with ad revenue, sponsorships, and merchandise sales contributing significantly to his earnings.
Ad Revenue
Video ads generate significantly varied CPMs across countries. For instance, the US and Canada offer higher CPM rates compared to Brazil. Assuming an average video CPM of $5, MrBeast’s 283 million views would translate to $1.4 million in net earnings.
Sponsorships
MrBeast, the popular YouTuber known for his philanthropic endeavors and attention-grabbing stunts, reportedly charges $1 million per month for the primary sponsorship of his main video page. For instance, in March, Experian, a credit bureau, was noted as one of his sponsors. Considering his other channels, it’s estimated that he earns at least another $1 million in sponsorships, bringing his total sponsorship earnings to $2 million per month.
Merchandise
In the past year, MrBeast reportedly earned about $54 million, with approximately half of that coming from merchandise sales. That’s around $2.25 million per month, but let’s round it down to a conservative estimate of $2 million.
When we add up his revenue sources, we get:
YouTube: $1.4 million
Sponsorships: $2 million
Merchandise sales: $2 million
Total: $5.4 million
This means he earned an average of $174,193 every day in March.
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Team Trees
In October 2019, Jimmy and former NASA engineer Mark Rober initiated a fundraising challenge, #TeamTrees, aiming to raise $20 million for the Arbor Day Foundation in three months. Surpassing their goal in just two months, the project has since raised $23 million and planted over 7 million trees. Upon reaching their 20 million tree goal, the project is estimated to remove 1.6 million tons of carbon from the atmosphere and eliminate 116 thousand tons of chemical air pollution.
Mobile Gaming
In June 2020, MrBeast debuted a multiplayer endurance challenge named “Finger on the App.” This innovative game required participants worldwide to maintain contact with their phone screen within the app. The ultimate victor, the final player to lift their finger, was set to claim a grand prize of $25,000.
Awards
MrBeast has achieved significant recognition in the world of online content creation. In 2019, he won Breakout Creator at the Streamy Awards and was nominated for Ensemble Cast and Creator of the Year. In 2020, he continued his winning streak, taking home multiple Streamy Awards, including Creator of the Year, Live Special, Social Good: Creator, and Social Good: Nonprofit or NGO. He was also honored with the YouTuber of the Year award at the Shorty Awards that year. In 2022, MrBeast once again shone at the 12th Streamy Awards, winning in the categories of Social Good: Creator and Brand Engagement. His consistent success reflects his dedication to creating impactful and engaging content.
In 2021, MrBeast was nominated for Favorite Male Social Star at the Kids’ Choice Awards. The following year, at the 2022 Kids’ Choice Awards, he won the Favorite Male Creator award. Remarkably, he achieved this feat again in 2023, securing the same award for the second consecutive year. Adding to the excitement of his wins, upon accepting the award, MrBeast was famously slimed, adding a fun and memorable moment to his Kids’ Choice Awards journey.
MrBeast Burger
In December 2020, Jimmy, popularly known as MrBeast, unveiled the “MrBeast Burger,” a culinary sensation created in collaboration with more than 300 restaurants across the United States. The launch of the MrBeast Burger app on the Apple Store marked a significant milestone, catapulting the app to the coveted position of the #1 most popular free app on the platform within just a day of its release. Since then, MrBeast has achieved remarkable success, with over a million burgers sold to date.
20/20
In September 2022, MrBeast opened a brick-and-mortar MrBeast Burger location in the American Dream Mall in East Rutherford, New Jersey. However, he later expressed regret that quality could not be guaranteed and wished to shut down the MrBeast Burger business. Unfortunately, Virtual Dining Concepts, the company behind MrBeast Burger, did not allow that to happen.
In August 2023, MrBeast filed a lawsuit against Virtual Dining Concepts, his partner in the enterprise, alleging that the company served inedible and low-quality food. The lawsuit also claimed that despite nearly three years since the burger’s launch, MrBeast had not made a single dollar off the venture. In response, Virtual Dining Concepts countersued MrBeast for $100 million.
Clothing Line
MrBeast’s merchandise line, sold through shopmrbeast.com, is a significant source of income beyond YouTube. With items like t-shirts, hoodies, hats, and more, it’s estimated to contribute about 40% of his annual earnings.
Feastables
In January 2022, MrBeast made headlines with the announcement of Feastables, a food company that ventured into the confectionery world with its own line of chocolate bars, aptly named “MrBeast Bars.” This exciting launch was just the beginning, as the brand quickly gained momentum through various sweepstakes, challenges, and giveaways, engaging with fans in innovative ways.
Building on this success, in April 2023, Feastables expanded its product line to include a range of gummy candies, a venture made even more special through a collaboration with Karl Jacobs, a popular figure in the gaming and content creation sphere. This collaboration gave rise to “Karl Gummies,” which quickly became a hit among fans, further solidifying Feastables’ position in the market.
Charity
Over the years, MrBeast has dedicated himself to philanthropy, raising tens of millions of dollars for various charitable causes. Through his viral stunt videos, he has made a significant impact, donating to organizations such as homeless shelters, the Veterans Army Wounded Warrior Program, Saint Jude Children’s Research Hospital, and local animal shelters in Los Angeles.
One notable example of his generosity is a December 2018 video where he donated $100,000 worth of clothing and other items to homeless shelters. This act of kindness not only provided essential items to those in need but also raised awareness about homelessness and inspired others to give back.
In October 2019, Jimmy teamed up with NASA engineer and fellow YouTuber Mark Rober to launch the #TeamTrees initiative. The goal was to raise $20 million within three months to benefit the Arbor Day Foundation, which pledged to plant one tree for every dollar raised. The campaign quickly gained momentum, with dozens of YouTubers joining forces to promote the cause.
Within just 24 hours of its launch, #TeamTrees had already raised an impressive $4 million. By December of that year, the initiative had surpassed its goal, raising over $20 million. As of now, the total amount raised stands at over $22 million, demonstrating the power of social media and collective action for positive change.
Personal Life
Jimmy, known online as MrBeast, battles Crohn’s disease, an inflammatory bowel condition diagnosed in ninth grade. He endured frequent sickness and significant weight loss before medication and a strict diet helped manage the condition.
Girlfriend
In June 2019, Jimmy began dating Maddy Spidell. They met over Twitter.
Maddy was revealed as MrBeast’s girlfriend for the first time in a February 2020 video titled “Surprising My Girlfriend With 100,000 Roses For Valentine’s Day.” That video has more than 50 million views as of this writing. Maddy has gone on to appear in several more MrBeast videos, including “I Adopted EVERY Dog in a Dog Shelter” and “I Spent 50 Hours in Solitary Confinement.”